Can publishers change my brand message?
Short answer
Publishers choose the edit and style, but your claims and rules come from the brief. Pomera checks every post, and off-brief posts are fixed or taken down.
Creative freedom is what makes the posts feel native. A publisher might open with a joke, a question or a reaction. What they cannot do is invent claims or break your do’s and don’ts.
The balance works best when your brief is clear about what is fixed (claims, label, banned topics) and what is open (style, hook, music).