Campaigns and briefs

Who edits the videos in a Pomera campaign?

Short answer

Independent publishers from ClipperCircle edit the videos. Each one cuts your footage in their own style for their own audience.

Publishers are video editors first. They know what makes people stop scrolling on their account, and they edit your footage to fit.

Because several publishers work on the same campaign, you get several takes on your product rather than one ad repeated everywhere.

Read what a publisher is.