Can I set do’s and don’ts for publishers?
Short answer
Yes. Your brief sets the do’s and don’ts, and Pomera checks every post against it. Off-brief posts are fixed or taken down.
Use the do’s and don’ts to protect your brand: language to avoid, competitors not to mention, product uses you do not support, music or trends to stay away from.
Be clear and concrete. “Don’t say it cures anything” is easier to follow than “avoid medical claims.”
If a post breaks your rules, you can flag it within 48 hours. See what happens if a post goes off-brief.