How are publishers paid on agency client campaigns?
Short answer
Pomera pays publishers in rupees by UPI, out of the client’s all-in rate. Neither the agency nor the client manages publisher payments.
Publishers are paid weekly for verified views on their posts. Their rate is set separately for each campaign.
For your client, the bill is simple: verified views at the agreed rate. How that rate is shared with publishers is handled by Pomera and set separately for each campaign.
This removes a lot of admin: no invoices from dozens of editors, no chasing payments, no separate contracts.