How do I present Pomera results to a client?
Short answer
Use the report: every post link, the verified views per post and the achieved rate. It is built to be shown in a client review.
Start with the number the client cares about: what the spend bought. Then show the posts behind it. Because every view links to a real post, the client can see the work.
Compare the achieved rate with what the same budget bought on auction channels in the same period, and note that the Pomera rate was agreed in advance.