What is a fixed CPM?
Short answer
A fixed CPM is a cost per 1,000 views that is agreed before the campaign and does not change while it runs. On Pomera, it applies only to verified views.
CPM stands for cost per mille, which means cost per thousand. On auction platforms, your effective CPM is an outcome: you find out what you paid after the auction has run. A fixed CPM is a price: you know it before you spend.
Pomera’s fixed CPM is also tied to verified views, not impressions. A view only counts once it has been checked against platform data, and views are counted 7 days after each post goes live.
For the general definition, see what CPM means in advertising.