How do I calculate how many views my budget buys?
Short answer
Divide your budget by your rate per 1,000 verified views, then multiply by 1,000. For example, ₹50,000 at ₹50 per 1,000 is up to 10,00,000 verified views.
The formula is: budget ÷ rate per 1,000 × 1,000 = verified views. Because your rate is fixed before launch, you can do this sum before you spend anything.
The example above uses illustrative numbers, not a quoted price. Your real rate is agreed for your campaign.
The result is the maximum your budget can buy. If fewer views are verified, you pay for fewer views. See what happens if my campaign gets fewer views.