What is cost per view (CPV)?
Short answer
Cost per view is the price paid for each view of a video ad. It is usually quoted per single view, while CPM quotes the price per 1,000.
CPV is common on YouTube ads, where you pay when someone watches a set amount of the ad or interacts with it. Multiply a CPV by 1,000 and you get a CPM-style figure for views.
The key question with any CPV is what counts as a view, and who checks it. Platform definitions differ and change over time.
Pomera prices per 1,000 verified views, and every view is checked against platform data before it is billed. Read what a verified view is.