What is a verified view?
Short answer
A verified view is a view on a Pomera post that has passed our checks against platform data. Only verified views are billed to brands and paid to publishers.
Platforms report raw view counts, and those counts can include low-quality or fake traffic. Pomera treats them as a starting point. For each post, we pull the platform’s own insights, match them to the post’s tracking link, and look for signs that views are not real.
Views that hold up become verified views. Views that do not hold up are filtered out and never billed.
Views are counted 7 days after each post goes live, so the number you see is stable. See how Pomera verifies views and why views are counted after 7 days.