What is view velocity?
Short answer
View velocity is how quickly a video gains views over time. Natural growth follows a recognisable curve, while bought views often appear as a sharp, unexplained spike.
When a short video is posted, the platform shows it to a small test audience, then to more people if they watch. That produces a curve: views rise, peak and taper off over days.
Fake views often break the pattern, for example thousands of views in a few minutes with no matching rise in engagement, or views that arrive at odd hours from nowhere.
Pomera reviews view velocity on every post before it counts the views. See how Pomera verifies views.