What is creator-led distribution?
Short answer
Creator-led distribution means getting a brand’s video seen through posts on independent creators’ accounts, rather than through ad placements.
The brand supplies the product and message; the creator supplies the edit and the audience. Because the post comes from a real account, it reads like content rather than an ad, while still carrying a paid label.
It is usually priced per post. Pomera prices it differently: a fixed rate per 1,000 verified views, so you pay for the attention each post actually gets.