How do I make a brand video feel native on Reels and Shorts?
Short answer
Open with the most interesting moment, talk like you normally do, keep cuts tight, add clear captions and end quickly. Keep the paid label on.
A few habits that help:
- Hook in the first second: a result, a question or a surprising use.
- Use your own voice and style, not ad language.
- Show the product doing something, not just sitting there.
- Caption key points; many people watch without sound.
- Stick to the brief’s claims, word for word where it matters.